ADLV Launched in 2017 with its first store in Korea’s Gangnam district. Penetrating the Australian market with its first physical store in Melbourne in May 2021, ADLV required a strategy to rapidly increase brand presence in the local market.
As the brand was new to the Australian market, our digital marketing strategy rolled out in three phases. Phase 1 involved website development, organic social media posts and paid ads. Phase 2 involved email marketing and influencer marketing. Phase 3, yet to be rolled out, will involve Search Engine Optimisation (SEO) and Google Ads.
Within the span of 4 months, we have launched their full e-commerce website in Australia, collaborated with over 20 Australian influencers, and increased follower growth by 300% in the first month of launch. Our most recent paid ads promotion has resulted in a 130% increase in sales within a one-week period from campaign launch.