With little existing online marketing work having been performed, Abacus looked to Sprout Online to generate a stream of consistent leads to enable them to be a dominant player in the Australian Point of Sales market.
Our strategy was two-fold. It consisted of firstly achieving dominant search engine results in Google so Abacus appeared could be found for relevant search terms and subsequently, using social media ads to further drive leads.
We have achieved over 100 top position rankings for Abacus for relevant key terms and our overall work has generated an average of 1,939 leads per year over the last 3 years. This has enabled Abacus to capture sizeable market share and allowed them to now become a predominant POS player for restaurants in the Australian market.